“We are up to create awareness on e-waste recycling”

Mr Nitin Gupta, CEO, Attero Recycling, provides a clear picture of his company's recycling efforts.

What went behind the establishment of Attero Recycling?

Attero was established in 2008. In spite of the presence of a large unorganised sector, Attero has been able to carve a niche for itself and this was further proved when we were the first recycling company to be registered with CPCB. Last year we raised a fund of $6.3 million (approx 25 crore) from two venture capital firms- DFJ and NEAIUV which we invested in setting up of our recycling plant in Roorkee. We are now planning to create awareness amongst the masses especially the consumer households and the workers in the organised sector and are also working towards absorbing these workers into Attero’s working model directly or indirectly. We are also organising various awareness drives to create awareness among the masses as it is critical to this industry.

As an e-waste recycling company, what are the services you offer?

Attero provides end-to-end or integrated recycling. E-waste recycling involves various steps. We provide complete e-waste management solution with:
• Collection of e-waste across India
• Transportation of waste from different collection centres to our plant in Roorkee
• Segregation of the different components of the waste
• Dismantling of the waste
• Recycling: 98% of the waste is recycled
• The final products procured like copper, iron, aluminium, plastic etc. are then sold in the market

What are your major achievements in the field of e-waste recycling?

We are India’s only integrated end-to-end e-waste recycler and recycle e-waste ethically and responsibly. We are the first recyclers to be given the CPCB registration and have been recognised by the Ministry of Environment and Forest. There are a few companies who are into e-waste dismantling but we are the only ones who do end-to-end processing and provide complete solution to e-waste management. Furthermore, Attero has some tie-ups with a host of corporates such as, LG, Visa India, Euronet Services India Pvt Ltd, IFFCO Tokio General Insurance Company Limited and GE Thermometrics India Pvt Ltd among others for our services.